Top 10 2025 trending destinations for UK travellers from Houston to Tromso

There is a growing interest for travellers to find unique locations that offer tranquillity, wellness, and experiences tailored to a changing climate.

As part of this, the travel site Booking.com has revealed its top 10 trending destinations for UK travellers in 2025.

Their latest Travel Predictions include dark-sky destinations like Tromso in Norway and the scenic coastlines of Sanya in China.

Booking.com top 10 trending destinations for 2025

The top 10 trending destinations for UK travellers in 2025 according to Booking.com’s Travel Predictions based on year-on-year (YOY) search are:

• João Pessoa, Brazil (126% YOY search increase) 
• Tromsø, Norway (122% YOY search increase) 
• Sanya, China (85% YOY search increase) 
• Trieste, Italy (77% YOY search increase) 
• San Pedro de Atacama, Chile (75% YOY search increase) 
• Houston, United States (60% YOY search increase) 
• Naha, Okinawa, Japan (39% YOY search increase) 
• Villajoyosa, Spain (63%YOY search increase) 
• Tignes, France (24% YOY search increase) 
• Willemstad, Curaçao (12% YOY search increase) 

Discussing where travellers could stay in Tromso, Booking.com shared: “For travellers shunning the sun for darker nights, the glass roofs and gigantic panoramic windows of Aera – Glass cabins encourage wanderers to immerse themselves in the night sky.”

They continued: “Cabins range from bed and breakfast style lodges to studio apartments that include a fully stocked kitchen.

“After a peaceful night of Northern Light-spotting, guests can enjoy hiking and skiing nearby, in addition to tucking into some local Norwegian cuisine at the onsite restaurant.

“Home to an array of wildlife, picturesque landscapes and majestic fjords, you’ll get a unique perspective on the Norwegian wilderness with this opportunity to Train Alaskan Husky Puppies in Tromsø.”

Meanwhile, for Sanya, they wrote: “Travellers can wake up to the sound of lapping waves at The Ritz-Carlton Sanya, Yalong Bay. Located within Yalong Bay National District, both Yalong Bay Tropic Paradise Forest Park and Yalong Bay Central Square are easily accessible from the property.

“With sophisticated rooms and suites, the majority of which offer views of the breathtaking South China Sea, the hotel includes five outdoor pools, two tennis courts, eight upscale dining options, plus one of the largest spas in the region.

“With an abundance of hot springs, visitors can immerse themselves in Sanya’s geothermal treasures, including Nantian Hot Springs, Yalong Bay and Wuzhizhou Island, while the 2 Days Tour to Hainan Wuzhishan Canyon Rafting and hiking tour with lunch offers a unique insight into the local landscape and culture.”

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Detailing Houston’s options, they shared: “Set in the heart of the city’s downtown, Reside Houston, offers modern comfort and historic charm. Housed in a beautifully restored Art Deco building, this boutique hotel provides spacious, loft-style suites with high ceilings and industrial-chic décor, reflecting the area’s unique architectural heritage.

!Guests are steps away from the vibrant energy of Houston’s downtown, where sleek skyscrapers meet cultural landmarks like the Theater District and Discovery Green park.

“Whether visitors are looking to explore the city’s unique neighbourhoods, restaurants or museums, this stylish stay offers the perfect base for travellers looking to experience everything Houston has to offer.”