The UK’s top property hotspots in 2025

Mark Crampton, of Middleton Advisors expects “smart, walkable towns and cities, like Bath, Norwich, Guildford or Petersfield, with decent amenities” to be popular in 2025.

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Vincent Dennington at John D Wood says: “Surrey remains as desirable as ever, often referred to as the ‘Beverly Hills of the UK’. The Surrey-Hampshire border is an area to watch, particularly towns such as Farnham and Camberley, which are slightly under the radar.”

In London, new hotspots are popping up. Marc Schneiderman of Arlington Residential highlights areas just outside those already established as prime locations. “We believe Kentish Town will see huge growth in the coming years. There is significant development and regeneration in the planning pipeline, and it is close to prime/established locations such as Hampstead and Primrose Hill.”

Over in the East, Oliver Sanhaji of Middleton Advisors says: “Stoke Newington (N16), Finsbury Park (N4), and Lower Clapton (E5) will have the largest margins available.”

“Overlooked pockets in outer zones like Croydon and Enfield may surprise buyers with their mix of affordability and excellent transport links,” predicts Walker. “Richmond upon Thames, although not ‘cheap,’ offers superb long-term returns as buyers value green spaces and quality of life.”

While the countryside has fallen back in popularity since the pandemic, areas that are well-connected still remain attractive to those who want the extra space but still have to commute into London regularly.

“The countryside, once the darling of pandemic-era buyers, is cooling as rising interest rates make sprawling, high-maintenance properties less attractive. That said, well-connected, rural locations or small market towns still offer great opportunities if you know where to look,” says Walker.

In particular, Crampton highlights the Maidenhead area, Farnham, Guildford, Dorking and Sevenoaks. “Houses in the countryside always look good value when compared to London prices. Family houses close to a train station within 40-50 minutes of London make a lot of sense as a medium-to-long-term investment.”

Despite the Savills figures, our experts thought that the Southwest still offered a solid prospect. It has long suffered from its poor connectivity, but this means it you can get much more for your money if you don’t need to commute.

“Parts of the Southwest offer excellent value, particularly in Devon and Cornwall, where there is strong demand,” says Dennington.

Walker flags that this market isn’t typical of the rest of the country, with restrictions on second homes hitting hard. “Cornwall and Devon are still holding appeal for second-home buyers, though the market there is cooling slightly due to tighter regulations on holiday lets.”

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