Paris Fashion Week Reminded Us Why We Want To Be Ganni Girls – Shop The Best Street Style Looks Now

Ganni girls, unite. The Danish brand has entered a new era, one in which it looks set to become bigger and better than ever. Having left the schedule at Copenhagen Fashion Week a couple of seasons ago, Ganni staged its debut Paris Fashion Week show yesterday, exhibiting an elevated take on its signature aesthetic, which has made it the most successful of the Scandi brands. While the catwalk was a feast of excellent dresses, cool girl tailoring and covetable accessories – this was essentially Ganni on steroids, in the best possible way – the guests at the show reminded us exactly why we wanted to be Ganni girls in the first place, particularly as their best outfits are available to shop right now.

It’s reflective of her marketing nous that Ditte Reffstrup, Ganni’s creative director, decided to dress most show-goers in the autumn/winter collection, most of which is available to shop now. It’s that democratic mix of the attainable (shoppable street style) and the aspirational (the catwalk looks) that has given Ganni the mass appeal it now enjoys – not to mention its mix of price points, which make it more accessible than most labels showcasing their collections in Paris right now.

Gabriella Karefa Johnson

At the show, there was Gabriella Karefa Johnson in Ganni’s striped knitted vest, tucked into this washed black denim skirt and finished off with these red eyelet bow ballerinas. Abisola Omole chose a long gold dressfrom Ganni’s collab with model Paloma Elsesser, also currently still in stock and under £300.

Abisola Omole

Scandi influencer Emili Sindlev was dressed in a Ganni staple – leopard print – in the form of the brand’s relaxed-fit jeans, while Ogee opted for a pair of the slouchy boots.

Emili Sindlev

Other guests showed us how to rock Ganni’s more statement pieces – this black and white faux fur coat, for instance – and some teamed their logo jumpers with the brand’s embroidered cowboy boots.

Ogee in Ganni’s slouchy boots

There were a lot of co-ords on show, too; fitted denim jackets worn with matching too-long jeans, jacquard bomber jackets with dresses in the same material and printed denim jackets paired with their matching skirts and a Peter Pan collar.

A guest outside Ganni

All in all, this was a lesson in the joyful kind of dressing Ganni perpetuates. It’s about cultivating a personal style that doesn’t discriminate – it’s not too expensive or only made for certain sizes – and it’s also about making clothes more mindfully. While Ganni isn’t showing at Copenhagen now, it is still going to adhere to the sustainability requirements implemented by the fashion week.

Ganni’s take on double denim

The brand also plans to reduce its carbon emissions by 50% in the next three years, just one of the reasons why Reffstrup is committed to using fabrics with the lowest possible impact and also why the SS25 collection is titled The Craft, a reference to the craftsmanship required to develop these pioneering textiles which aim to diminish fashion’s brutal impact on our planet.

PARIS, FRANCE – SEPTEMBER 24: A guest wears blue jeans, white top, white and black fur coat and black bag outside the Ganni show during Womenswear Spring/Summer 2025 as part of Paris Fashion Week on September 24, 2024 in Paris, France. (Photo by Raimonda Kulikauskiene/Getty Images)

While the spring/summer collection will be highly anticipated by Ganni fans across the world, you don’t have to wait to shop all of the best street style looks right now. Let’s face it, we still all want to be a Ganni girl.

A guest in Ganni

Shop: The Best Ganni Pieces Seen At Paris Fashion Week

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Hannah Banks-Walker is Grazia’s head of fashion commerce. She has previously written for the likes of Harper’s Bazaar, The Financial Times, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don’t look for her MySpace profile, which until now was the last time she wrote about herself in the third person.