Charli XCX And H&M Join Forces To Kick Off London Fashion Week In Style

Ahead of its show at Paris Fashion Week in a few weeks time, Alexander McQueen has teased its rephrased vision under its new creative director, Seán McGirr. A statement from the house read that it is ’embracing Alexander McQueen’s past to inform the present and future.’

This initial campaign photographed by Tommy Malekoff features models Debra Shaw and Frankie Rayder, both of whom have a long legacy of working with McQueen and its late founder, Lee McQueen.

The pair are photographed moving through a forest wearing chrome skull masks that reference the brand’s long-time archetypal motif, playing with concealment and reveal of strength and identity. Clothing wise they wear tartan, tailoring and embellished pieces that call upon its founder’s original aesthetic.

It added: ‘The original McQueen logo, conceived by Lee McQueen over thirty years ago, is redrawn for a new era.’