Best Betting Sites UK – Top Online Bookmakers Reviewed

Whether you’re into football, horse racing, or niche sports, the reviews below will help you choose an ideal site to match your needs.

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The Top 10 Betting Sites in the UK

After testing, the list below is the current top 10 betting sites in the UK, ranked based on key factors including welcome offers, sports markets, odds, payment methods and player support options.

1.    10bet
2.    All British Sports
3.    YetiSport
4.    Betfred
5.    Spreadex
6.    The Pools
7.    Fitzdares
8.    Bet365
9.    Ladbrokes
10.  Coral

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The Best Bookmakers Reviewed

1.10bet

*New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

 

• Welcome Offer: 100% up to £50 deposit match*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: 18+ including football, tennis, basketball, and more
• Customer Support: Live chat, email
• Best For: Top football betting odds and markets

10bet tops the list of UK betting sites with good reason. New players get a big welcome bonus – 100% match up to £50 on their first deposit. It offers players a wide range of betting options to use the bonus on, with over 18 sports including football, horse racing, tennis and golf.

The website and app are easy to use, making it one of the best to follow live games and place bets in play. 10bet is particularly good for betting on football, offering great odds, compared to other bookmarks reviewed, and all the top markets.

You can deposit and withdraw using debit cards, e-wallets or bank transfers, and get quick support via live chat or email if you have any issues. Whether you’re into football or other sports, 10bet is a great choice if you’re looking for a new bookmaker.

Play at 10bet.co.uk

2.All British Sports

*T&Cs apply; Registered players can receive cashback offers calculated from their first completed deposit, with subsequent deposits added and withdrawals deducted from the total

• Welcome Offer: 10% cashback on all lost bets + acca boost on all football bets*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: 32+ sports, including football, horse racing, tennis, cricket, and more
• Customer Support: Live chat, email, phone
• Best For: Accumulator bets, cashback on losses and casino options

All British Sports offers a unique welcome package for UK bettors. You get 10% cashback on lost bets, giving you a small second chance when luck’s not on your side. Plus, there’s an acca boost on all football bets, perfect for fans who love combining multiple selections.

With over 32 sports to bet on, including football, horse racing, tennis, and cricket, you’ll find plenty of options. The site is easy to use, and you can pay with debit cards, e-wallets, or bank transfers. If you need help, all you need to do is reach out either via live chat, email, or phone.

All British Sports is great for sports betting, getting cashback on losses, and even casino games if you fancy a change. It’s a solid choice for punters looking for a bit of extra value and protection on their bets.

Play at allbritishcasino.com

3.YetiSports

*All promotions, bonuses or special offers are subject to promotion-specific terms and conditions and any complimentary bonus credited to your Account must be used in adherence with such terms and conditions.

• Welcome Offer: Acca Boost up to 50%*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: Varied selection, including football, tennis, and basketball
• Customer Support: Live chat, email, phone
• Best For: Sports betting and casino games

YetiSports offers a great deal for punters who place regular sports bets with its Acca Boost welcome offer. You can get up to 50% extra on your winnings, which is perfect if you like combining multiple bets.

The site covers a good range of sports, with football, tennis, and basketball being popular choices, although it still doesn’t offer horse racing. You’ll find plenty of live betting options, making it simple to bet during games. Deposits and withdrawals are easy with debit cards, e-wallets, or bank transfers, and you can get help through live chat, email, or phone if needed.

While the welcome offer might not seem flashy compared to other bookmakers, it can become valuable for regular punters. YetiSports keeps things simple, making it a solid pick for sports betting and casino games.

Play at yeticasino.com

4.Betfred

*New customers only. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

• Welcome Offer: Bet £10 get £50 in free bets*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: 20+ including horse racing, football, and greyhounds
• Customer Support: Live chat, email, phone
• Best For: Welcome offers and free bets

Betfred is a well-known name in UK betting, and for good reason. Their welcome offer is hard to beat – bet £10 and you’ll get £50 in free bets. This includes three £10 bets for regular sports and two £10 accumulator bets, giving you plenty of flexibility compared to other sign-up offers.

With over 20 sports markets, including popular options like horse racing, football, and greyhounds, you’ll find top events to bet on with good odds to match. One of the great things about Betfred as a bookmaker is it offers lots of ongoing promotions, adding extra value for existing players. You can easily deposit and withdraw using debit cards, e-wallets, or bank transfers. If you need help, their customer support is available via live chat, email, or phone.

Betfred is a solid option if you’re looking for generous welcome offers and ongoing free bets, making it a top choice for new and experienced punters.

Play at betfred.com

5.Spreadex

*Promotions available to 18+ aged individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet/spin stakes not included in any winnings.

• Welcome Offer: Bet £25 get £50 in free bets*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: 19+ including football, horse racing, tennis, and more
• Customer Support: Email, phone
• Best For: Fixed odds and spread betting

Spreadex stands out among other betting sites by offering fixed odds and spread betting. The welcome offer is generous – bet £25 and you’ll get £50 in free bets, giving you a chance to try both betting styles.

With over 19 sports markets, including football, horse racing, and tennis, there are plenty of options to test spread betting for yourself. The website is user-friendly, making it easy to switch between fixed odds and spread betting.

Spreadex, like other bookmakers on this list, offers competitive odds and a great live betting section for those who enjoy in-play action. You can use debit cards, e-wallets, or bank transfers for payments. While it’s a bit of a pain that they don’t offer live chat, you can still get help via email or phone.

Spreadex is particularly good for experienced bettors looking for more diverse betting options, especially if you’re interested in trying spread betting alongside traditional fixed odds.

Play at spreadex.com

6.The Pools

*18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Bonus funds credited every Monday by 12pm. Maximum £10 per customer per week available from this promotion. Full T&C’s apply.

• Welcome Offer: £10 Weekly ACCA Free Bet + 100 Free Spins*
• Payment Methods: Debit card, e-wallet
• Sports Markets: Focus on football, horse racing, golf, and tennis
• Customer Support: Email, phone
• Best For: Classic pools betting

The Pools is a classic name in UK betting, especially known for football pools. They offer a unique welcome deal: a £10 free bet for accumulators every week, plus 100 free spins. This is great for returning players, particularly compared to the limited ongoing promotions offered by other bookmakers.

The site focuses on popular sports like football, horse racing, golf, and tennis, with a special emphasis on football betting. You’ll find traditional pool betting here too, which isn’t offered at any of the other recommended sites. The Pools also has a surprisingly decent casino section considering the focus on sports betting across the site.

You can use either a debit card or e-wallets for your payment method and player help is available via email or phone if needed.

While it doesn’t have the same number of sports markets as sites like Betfred and 10bet, The Pools is still a great choice if you love football betting or want to try the classic pools betting that made them famous.

Play at thepools.com

7.Fitzdares

*New members only. Qualifying bet Evs (2.0) or greater. £10 to be used on Football, £10 on Greyhounds & £5 on Virtual Sports plus 10 Free Spins.Min deposit £10.Full T&Cs apply

• Welcome Offer: Bet £50 get £25 in free bets + 10 free spins*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: Includes football, horse racing, basketball and more
• Customer Support: Email, phone, text
• Best for: Personalised experience and customer support

Fitzdares is one of the newer bookmakers reviewed but it easily deserves its place on this top 10 list. The welcome offer is solid: bet £50 and you’ll get £25 in free bets plus 10 free spins but what sets Fitzdares apart is its personalised service. You get a unique betting number, making you feel like a VIP.

They cover popular sports like football, horse racing, and basketball, with Best Price Guaranteed on horse and greyhound racing. This means you’re always getting top odds. On top of that, you will appreciate its loyalty programme, which gives out regular free bets.

The website and app are modern and easy to use, making betting a doddle. You can pay using debit cards, e-wallets, or bank transfers, and get help via email, phone, or even text.

If you’re after a betting site that treats you like a valued customer and offers a high-quality, experience, Fitzdares is an excellent choice.

Play at fitzdares.com

8.Bet365

*Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

• Welcome Offer: Bet £10 Get £30 in free bets*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: Massive range, covering almost every sport imaginable
• Customer Support: Live chat, email, post
• Best For: Wide range of sports markets and live streaming

Bet365 is a big hitter in the sports betting world, and I can see why after giving it a spin. The welcome bonus is pretty decent – deposit £10 and you will get £30 in free bets.

What is impressive about Bet365 is the number of markets you can bet on. Football fan? You’re sorted – they’ve got markets for leagues that most bookmakers don’t even cover!  On top of that, the live streaming feature, which covers football, horse racing, darts and more, is useful for watching as you bet.

You can manage your account payments using debit cards, e-wallets, or bank transfers. If you need assistance, customer support is available via live chat, email, or post.

All in all, Bet365 suits new and experienced players who want access to a wide variety of betting markets.

Play at bet365.com

9.Ladbrokes

*18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

• Welcome Offer: Bet £5 Get £20 in free bets*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: Extensive range, covering all major sports and events
• Customer Support: Live chat, email, phone
• Best For: Excellent customer service and a user-friendly platform

Ladbrokes is a big name in UK betting, and for good reason. Sign up and you’ll get a nice welcome – bet £5 and they’ll give you £20 in free bets. Not bad, right?

When it comes to sports, Ladbrokes has got you covered. Football, horse racing, tennis – you name it, they’ve probably got odds on it. And don’t worry if you’re not tech-savvy, their website and app are pretty easy to get around.

What makes Ladbrokes stand out is how they look after their customers. Got a question? No problem. You can chat with someone online, give them a call, or send an email. They’re usually pretty quick to sort things out.

Whether you’re new to betting or you’ve been doing it for years, Ladbrokes is worth a look.

Play at ladbrokes.com

10.Coral

*18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

• Welcome Offer: Bet £5 get £20 in free bets*
• Payment Methods: Debit card, e-wallet, online bank transfer
• Sports Markets: Extensive range, covering all major sports and events
• Customer Support: Live chat, email, phone
• Best For: Ongoing customer free bets and promotions

Coral is a big name in online betting. The welcome offer is as solid as they come – stick £5 on a bet and you receive £20 in free bets.

When it comes to sports, Coral has got loads to choose from. Sure, they’ve got all the usual suspects like football and horse racing, but you can bet on all sorts of random stuff too. Fancy a flutter on Aussie rules football? No problem.

The website and app are easy to use, even if you could be better with tech. A nice bonus is it has live streaming for loads of events on both desktop and mobile.

If you ever get stuck, customer service is very responsive. You can chat with someone online, email them, or give them a ring. Usually, the problem is resolved quickly.

One thing that sets Coral apart from other bookies is the regular offers for existing customers. There’s often some kind of free bet or odds boost on the go, which is always nice. Paying in and out is simple. Debit cards, e-wallets, bank transfers – take your pick.

Whether you’re new to betting or you’ve been at it for years, Coral’s worth a look.

Play at coral.co.uk

Best Betting Site by Sports Market

You’ve seen the top 10 betting sites, but which ones are best for your favourite sport? Let’s look at the top bookies for football, horse racing, and more.

Football Betting

Top choice: Bet365

If you’re mad about football, Bet365 is hard to beat. As mentioned earlier, markets are offered for pretty much every league you can think of, from the Premier League down to obscure local divisions. The live streaming feature is top-notch too, it lets you watch the match and see the latest in-play odds.

Alternative: Ladbrokes

Ladbrokes is another solid shout for football fans. All the big leagues and competitions are covered, and they are easy to find on the site. If you’re new to betting or just want a fuss-free experience, Ladbrokes could be right up your street.

Horse Racing

Top choice: Betfred

Love a flutter on the horses? Betfred’s your best bet. By offering Best Odds Guaranteed on all races it means you’ll always get the best price. No more kicking yourself if the odds drift!

Alternative: Coral

Coral’s another good bookmaker for horse racing. The odds are competitive and live streaming is offered for nearly every race. It’s almost like being at the track, but without the overpriced pints!

Tennis Betting

Top choice: 10bet

10bet’s got you covered from the Grand Slams right down to the challenger events. The odds are typically better than other bookies, and you’ll find markets for everything from match winners to exact scores. Plus, the current promotion of a free £5 in-play bet for every £40 you wager on tennis is a nice bonus.

Alternative: YetiSports

YetiSports might not be as well-known, but don’t let that put you off. The sportsbook has got a decent range of tennis markets, and the Acca Boost is great if you like stringing a few bets together.

 

Golf Betting

Top choice: Fitzdares

Golf bettors, Fitzdares is well worth a look. This bookie offers Best Price Guaranteed on all golf tournaments, so you know you’re always getting top value. Whether you’re backing the favourite or taking a punt on an outsider, Fitzdares has the markets to suit your style. The personalised service adds a touch of class to your betting experience too.

Alternative: The Pools

The Pools might be old school, but this bookmaker knows golf. All the major tournaments are covered, and the weekly free bet promotion is handy for those big weekend accumulators. The Pools offers a solid mix of traditional and modern betting options, making it a good alternative for golf punters looking for something a bit different.

Best Betting Site by Feature

Some betting sites are great for specific things. Want the best live betting? The easiest app to use? Here’s a breakdown of which sites do what best.

Free Bets

Top choice: Coral

If you’re after free bets, Coral is the bookmaker for you. Bet £5 and you’ll get £20 in free bets. It’s a great way to get started without breaking the bank. Plus, Coral keeps the goodies coming with regular promos for existing customers too.

Alternative: Ladbrokes

Ladbrokes is similar to Coral with its own welcome offer. You’ll bag £20 in free bets when you bet just £5. It’s a solid starter pack that gives you a good chance to explore what Ladbrokes has to offer.

 

In-Play Betting

Top choice: Bet365

For in-play action, Bet365 is hard to beat. This bookie offers a massive range of live markets across loads of sports. The interface updates quickly, so you can react to the action as it unfolds.

Alternative: 10bet

10bet puts up a good fight in the in-play arena too. Its live betting platform is smooth and easy to use, with competitive odds that update in real-time. Plenty of markets to choose from, especially for football fans.

 

Mobile Betting App

Top choice: 10bet

If you’re always on the go, 10bet’s mobile app is a real winner. It’s slick, fast, and packs in all the features you need for a top-notch betting experience. Whether you’re placing a quick bet on the bus or diving into in-play markets during half-time, this app makes it a breeze.

Alternative: Betfred

Betfred’s mobile app is no slouch either. It’s user-friendly and does a great job of squeezing all the main site’s features onto your phone screen. From placing bets to checking results or even watching live streams, it’s all there at your fingertips.

Live Streaming

Top choice: Bet365

When it comes to live streaming, Bet365 is in a league of its own. This bookie offers streams for a huge variety of sports and competitions. From top-flight football to smaller horse racing meets, you can watch the action live while you bet.

Alternative: Coral

Coral puts up a good showing in the live streaming department too. Its offering isn’t quite as extensive as Bet365, but there’s still plenty to watch, especially for horse racing fans.

 

Casino Games

Top choice: All British Sports

For a spin on the slots or a hand of blackjack, All British Sports is a top pick. This bookie might sound sports-focused, but its casino section is a hidden gem. There’s a cracking range of games, from classic slots to live dealer tables. It’s a great shout for punters who like to mix their sports betting with some casino action.

Alternative: The Pools

The Pools might be old school, but its casino offering is anything but. There’s a good mix of slots and table games, plus the weekly free spins offer adds extra value for casino fans. It’s not as flashy as some, but it’s a solid option if you fancy a flutter on the slots or tables between matches.

 

Factors Used to Rank the Top Bookmakers

The expert team at bestbettingsites.co.uk thoroughly evaluated each bookmaker across multiple ranking factors to ensure a fair, comprehensive, and up-to-date comparison of each site.

Here’s what they focused on when ranking the top 10 betting sites:

App Design and User Experience

A good betting site shouldn’t give you a headache. It should be easy to find your favourite sports and place bets without needing a degree in rocket science.

 

Speed and Performance

Slow sites are a no-go, especially when you’re trying to get a quick bet on. The top bookies load fast and run smoothly, even during busy times like big match days.

Security and Licensing

Your money and data need to be safe. Only UKGC licensed bookies with top-notch security made the cut.

Range of Betting Markets

Whether it’s the Grand National or the Myanmar Premier League, the best bookies cover all bases.

Competitive Odds

Everyone wants the best bang for their buck. The top-ranked sites consistently offer good value across different sports and events.

Payment Methods

Getting money in and out should be a doddle. The best bookies offer a variety of payment options, from debit cards to e-wallets, so you can choose what suits you best.

In-Play Betting Features

For those who like to bet as the action unfolds, live betting options are crucial. The number of in-play markets, how quickly odds update, and cash out features all factored in.

Live Streaming Capabilities

Being able to watch the action while you bet is a big plus. The top sites offer live streaming across a range of sports.

Customer Support

Everyone needs a hand sometimes. The best bookies offer quick, helpful support through live chat, email, or phone when you need it.

Offers and Promotions

Welcome offers, ongoing promotions, and loyalty schemes all counted. But it wasn’t just about big numbers – the focus was on offers that give real value and don’t expire in the blink of an eye.

 

UKGC Licensing

 

Bookmaker

UKGC License Number

Bet365

55148

Betfred

39544

Coral

 54743

Ladbrokes

 54743

10bet

 43173

All British Sports

38758

Spreadex

8835

 

The Pools

48272

Fitzdares

400

YetiSports

38758

 

What to Look for in a Betting Site

Finding the right betting site is crucial for a rewarding experience. Here’s what matters most when you’re deciding:

• Generous welcome bonuses and ongoing promotions
• Wide range of betting markets
• Variety of deposit and withdrawal methods
• Competitive odds
• User-friendly platform and mobile app
• Accessible customer support
• Responsible gambling tools

This is the same criteria the team at bestbettingsites.co.uk used, finding that 10bet ticked all the boxes as their top bookmaker available to UK players.

Responsible Gambling

All of the above-recommended bookmakers offer responsible gambling tools and resources, letting players set their own deposit limits, cool down periods and self exclusion time if required.

Always gamble within your means and set strict limits on time and money spent. If you feel gambling is negatively impacting your life, seek help immediately.

Remember, betting should never be seen as a solution to financial problems.

If you suffer from a gambling problem or suspect somebody you know does, then call the National Gambling Helpline at 0808-8020-133 to talk with an advisor for help and to make gambling safer for you or your loved ones, or visit the following free gambling addiction resources: www.gamstop.co.uk, www.gamcare.org.uk, www.begambleaware.org