BBC Annual Report: Delivering for audiences and transforming for the future

The report shows that the BBC is at the heart of national life and is the go-to media brand in the UK, with 95% of UK adults using our services on average per month. 

We continue to deliver for audiences across the UK, and abroad, but we know we must accelerate the pace of change to increase relevance and value in a time of limitless choice and interactivity.

In March, we set out a long-term ambitious plan to prioritise, and focus our resources on, three essential roles: to pursue truth with no agenda; to back the best homegrown storytelling; and to bring people together.

Samir Shah, BBC Chair, said: “The BBC matters deeply to the UK, and continues to play an important role on the global stage.

“With the Board, I look forward to overseeing progress with the solid plans in place to preserve the benefits of public service broadcasting for all, and to ensure the BBC can deliver for audiences well into the future.”

Tim Davie, BBC Director-General, said: “This year’s Annual Report shows how we are transforming at pace to deliver for all audiences in the digital age.

“We remain firmly focussed on prioritising our resources into building a BBC for the future that can deliver crucial benefits for the UK at a critical time – and help support a healthy democracy, a thriving creative economy, and a strong society.”  

Content

More people, by far, get their news from the BBC than from any other source and – across all our services – 35 million UK adults came to the BBC per day across 2023/24.

We are now the only UK provider to appear in the top five most-used media brands for young people and it was another record-breaking year for BBC Sounds and BBC iPlayer, with both seeing a significant increase in the number of weekly active accounts.

The BBC was the place to go for unmissable moments. We brought people together for the Coronation of King Charles III, watched by an average audience of 14.6 million, and the Eurovision Grand Final in Liverpool, watched by an average audience of 10 million on the night. 

We saw huge audiences for homegrown storytelling across all genres, from Doctor Who and Planet Earth III to Ghosts and The Traitors. It was an incredible year for distinctly British drama from across the UK, including Blue Lights, Shetland, Steeltown Murders, Sherwood and The Responder. 

BBC Radio continues to be the market leader in the audio space, with over 30 million adults listening on average per week – more than any other broadcast radio company or on-demand player. Radio 2 is the UK’s number one station overall, Radio 4 the number one speech station and 6 Music the biggest digital-only service. 

Across the UK

Our Across the UK plan remains mission critical and has now entered its second phase. It is currently on track to exceed its £700 million spend target outside of London. To date, the programme has seen the BBC deliver more than £200 million of cumulative investment across its programming and services, including more than 350 roles being relocated outside of London. Over 54% of our workforce are now based outside of London.

In 2023/24, the BBC achieved its target to spend 60% of the Network TV budget outside of London and we are on track to sustain this permanently by 2026. While 44% of total radio and music production spend was outside of London, and we are well on the way to achieving the 50% target by the end of the current Charter.

Transparency and impartiality

We’re building trust with our audiences with a laser-sharp focus on transparency, spearheaded by the launch of BBC Verify. The team fact-check, counter disinformation, analyse data and explain complex stories in the pursuit of truth. This year we’ll be taking BBC Verify to audiences worldwide. 

In May, we demonstrated our continued commitment to impartiality by publishing our second independent thematic review, on BBC coverage of migration, and announced the next review into our output on authentic and accurate portrayal and representation. 

Finance and commercial

BBC Studios achieved a solid year of performance, despite a backdrop of challenging trading conditions, with sales of £1.9 billion (2022/23: £2.1 billion). An increase to our borrowing limits has kickstarted further investment and the recent acquisition of streaming service BritBox International demonstrates our sustainable future growth plans.  

We aim to double our commercial business by 2027/28, generating additional content and funding for the BBC. 

While licences in force declined by 2% year-on-year, the vast majority of our audiences remained committed to paying the licence fee and 95% of public service spend was directed to content and its delivery.

In real terms, the licence fee generated 30% more income in 2010/11 than it does today – a difference of more than £1 billion a year. We have been clear that the significant funding pressure we are under means we need to make further savings, on top of the major savings and reinvestment we have already made, to deliver the most value for audiences. 

Transformation

We are becoming a leaner, more agile organisation, and we are accelerating our digital-first approach to reach audiences where they are. Public service roles continue to reduce this year, with headcount down 10% in the last five years; a reduction of almost 2,000 roles. 

Over the course of the next two years, we will look to further move the money we have into the priority areas that provide real value for audiences. This means, in public service, we will close and transfer roles in some areas, and create roles in growth areas. By the end of March 2026, we expect to see a total reduction of around 500 public service roles.

Workforce diversity

We’ve made progress towards our overall 50:20:12:25 Diversity and Inclusion targets for the year, but there is much to do to ensure we remain representative of our audiences as we get smaller as an organisation.  Disability and ethnicity are behind our expected ambition and both will be a focus of our refreshed D&I strategy which will be released in the coming year.

The report demonstrates delivery on all three of our key pillars. 

We pursue the truth with no agenda ;

• 75% of UK adults use BBC News on average per week – well ahead of the next nearest provider 
• 1.3m 12-15 year olds in the UK follow the news with the BBC – higher than any other organisation 
• We carry the UK’s voice, values, and influence to a weekly audience of 450 million people worldwide 
• We are the world’s most trusted international news provider 

We back the best homegrown storytelling;

• We contributed almost £5 billion to the UK economy last year and for every £1 of the BBC’s direct economic activity, £2.63 is generated in the UK economy 
• Half of our economic impact is outside London – versus 20% for the wider industry  
• 99% of our original content is made in the UK – we are the largest single investor in UK-made programming. 
• We won 14 BAFTA TV awards in 2024 – more than any other broadcaster or streamer 

We bring people together; 

• BBC coverage reached 25.2m people in the UK on the day of the Coronation of HM The King and HM The Queen Consort  
• There were a record 8.1bn streaming requests on BBC iPlayer – up 10% on the year before 
• Of the UK’s top 10 most viewed programmes in 2023, seven were on the BBC, highlighting our ongoing importance and relevance for today’s audiences 
• People spent 5hrs 44m watching BBC TV/iPlayer on average per week – more than all the big SVOD streamers combined  

BBC Press Office

Notes to editors:

• The BBC has also today published its Diversity Commissioning Code of Practice Progress Report and Commissioning Supply Report for 2023/24. 

• The Commissioning Supply Report demonstrates that in a challenging year for the sector we delivered a huge range of distinctive output across TV and Radio, working with 525 production companies and supported by a number of industry partners. We continued to deliver on commissioning content across the UK, including reaching our target for 60% of Network TV spend in the Nations and English regions ahead of schedule, and made progress on our contestability commitments with 61% of eligible Network Radio hours open to competition.