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Amazon Prime Day 2024: best deals and expert advice – Which? News

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Amazon Prime Day 2024: best deals and expert advice – Which? News

UPDATE 10/010/2024: Amazon Prime Day is now over so the deals in the following story are no longer valid.

If you’re hunting for tech and home appliance sales, try our popular deals pages:

It’s day two of Amazon’s Prime Day sale, which offers discounts on thousands of products. Our team of experts is here to help you sort the good deals from the duds.

The popular sale gives Amazon Prime members exclusive access to offers across the retailer’s website on everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.

Prime Day started yesterday, and runs until midnight tonight.

Grab genuine bargains and get free tips from our experts by signing up to our monthly Deals newsletter.

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Why should I shop the Prime Day sale with Which?

In previous years, we’ve seen discounted products that are poor-scoring or even Which? Don’t Buys: simply not worth your money. This Amazon Prime deals round-up only includes products we know performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.

Sign up to Which? to see the full reviews of every product featured and our guide to the Top 12 Which? Best Buys in the Amazon Prime Big Deal Days Sale.

Hungry for more deals? Head to the best deals in the October sales.

 Jump to the Which?-picked deals

See all the Amazon Prime Day deals.

 Amazon Prime Day: Echo deals

Amazon Echo Show 8 (3rd Gen)

Lowest-ever price on Amazon? Yes

  • 8-inch display
  • Wi-fi and Bluetooth connectivity
  • 13Mp camera

We like: Alexa voice control, easy to set up and use

We don’t like: Screen can be a fingerprint magnet

The third generation of Amazon’s smart display has a familiar wedge-shaped design and is a little larger than the previous version. On the top of the device, you’ll spot a mechanical privacy shutter for the camera, plus buttons to mute the microphone or adjust the volume.

You can tune into the radio, listen to music streaming services or audiobooks (these may require subscriptions), ask for weather updates, connect smart home devices and more.

Read our Amazon Echo Show 8 (3rd Gen) review.

More Which? tested Amazon Echo deals:

Or see our wireless, smart and Bluetooth speaker reviews.

Go back to the Which? picked deals list

 Amazon Prime Day: Ring doorbell deals

Ring Wired Video Doorbell Pro 2 Plug-in

Lowest-ever price on Amazon? Yes

Ring Wired Video Doorbell Pro 2 Plug-in
  • 1536p HD video
  • Mains-powered
  • Motion detection

We like: Reliable notifications, varied set of features

We don’t like: Video storage requires a subscription

This discounted video doorbell features 3D motion detection and has various pre-set messages, such as ‘leave the parcel by the door’. Two-way talk means you can speak to somebody at the door when you’re away from home.

As there’s no local storage, you have to sign up to Ring Protect (starting from £50 a year) to save clips.

Read our Ring Wired Video Doorbell Pro 2 Plug-in review.

More Which? tested Ring doorbell deals:

See our guide to the best smart video doorbells.

Go back to the Which? picked deals list

 Amazon Prime Day: Kindle deals

Amazon Kindle Scribe

Lowest-ever price on Amazon? Yes

Kindle Scribe
  • 10.2-inch touchscreen
  • Weighs 434g
  • 16GB storage

We like: Note-taking function, audiobook support

We don’t like: Somewhat heavy

Amazon’s Kindle Scribe comes bundled with a digital pen for writing and drawing. It has just one physical button, which turns the ebook reader on and off. All other actions are done using the touchscreen, including turning the pages of an ebook.

This model is also equipped with Bluetooth, which allows you to connect to speakers or headphones and listen to downloaded audiobooks even when you’re on the go.

Read our Amazon Kindle Scribe review.

See our guide to the best ebook readers.

Go back to the Which? picked deals list

Amazon Prime Day: Fire tablet deals

Amazon Fire 7 Tablet

Lowest-ever price on Amazon? Yes

Amazon Fire 7 tablet
  • 7-inch tablet
  • 600 x 1,024 resolution
  • 16GB or 32GB models available

We like: Expandable storage, simple to use

We don’t like: Speakers aren’t the best we’ve seen on a tablet

The Amazon Fire 7 is slightly less advanced on paper compared to other Fire tablets, but still has its perks. You might find it well-suited if you need a tablet that deals with basic tasks.

Compared to similar devices from competitors like Apple and Samsung, this tablet, even when sold at full price, is significantly more budget-friendly.

Read our Amazon Fire 7 16GB (2022) review.

More Which? tested Amazon Fire Tablet deals:

Or see our guide to the best tablets.

Go back to the Which? picked deals list

Amazon Prime Day: smartphone deals

Samsung Galaxy S23

Lowest-ever price on Amazon? Yes

Samsung Galaxy S23
  • 6.1-inch AMOLED display
  • 128GB of internal storage
  • Dual SIM

We like: Well-specced, plenty of customisation options

We don’t like: Charging speed could be better

Estimated minimum remaining security support: 4 years

The standard model in Samsung’s 2023 flagship range is discounted for Amazon Prime Day.

This smartphone is the smallest of three models in the range and features an upgraded Qualcomm Snapdragon 8 Gen 2 chipset, which Samsung claims will unlock higher frame rates and sharper, more vivid graphics.

See how this mobile performs in our Samsung Galaxy S23 review.

More Which? tested smartphone deals:

See our guide to the best smartphones.

Go back to the Which? picked deals list

Amazon Prime Day: steam iron deals

Morphy Richards 333030 Easy Steam Steam generator

Lowest-ever price on Amazon? Yes

Morphy Richards 333030 Easy Steam Steam generator
  • 1.8-litre removable water tank
  • Full unit weighs 4.6kg
  • Iron has a 2-metre cord

We like: Great water visibility, removable water tank

We don’t like: Rigid cords

This steam generator can achieve a steam flow of 120g/min and has a 200g/min steam boost for tougher creases.

It includes a convenient self-clean feature for removing limescale at the touch of a button, plus a vertical steam function for removing creases from hanging garments, curtains, and other fabrics around the home.

See our Morphy Richards 333030 Easy Steam Steam generator review.

More Which? tested steam iron deals:

See our guide to the best steam irons.

Go back to the Which? picked deals list

 Amazon Prime Day: printer deals

Epson Ecotank ET-2830

Lowest-ever price on Amazon? Yes

Epson Ecotank ET-2830
  • Refillable tanks
  • 28cm x 38cm x 63cm (H x W x D)
  • Built-in ethernet port

We like: Quick to start up

We don’t like: No auto document feeder

Instead of traditional cartridges, this all-in-one inkjet printer has four-colour (black, cyan, yellow and magenta) built-in tanks, which you top up from bottles whenever a colour is running low.

This discounted model has scan and copy functionality and supports AirPrint for easy printing from a Mac, iPad, or iPhone – as well as wireless printing over wi-fi.

Check in with our Epson Ecotank ET-2830 review.

More Which? tested printer deals:

See our guide to the best home printers.

Go back to the Which? picked deals list

Amazon Prime Day: electric toothbrush deals

Ordo Sonic+

Lowest-ever price on Amazon? Yes

Ordo Sonic+
  • Oscillating right and left
  • Four cleaning modes
  • Five hour battery charge time

We like: Comfortable to brush with

We don’t like: No pressure sensor

This reasonably-priced electric toothbrush from Ordo comes with a two-minute and interval timer, as well as a battery level indicator.

It doesn’t come with many extras aside from a uniquely styled charging port that uses a USB cable.

Read our Ordo Sonic+ review.

More Which? tested electric toothbrush deals:

See our guide to the best electric toothbrushes.

Go back to the Which? picked deals list

 Amazon Prime Day: air fryer deals

Ninja Foodi MAX Dual Zone AF400UK

Lowest-ever price on Amazon? Yes

Ninja Foodi Max
  • Basket type air fryer
  • Two 4.75l drawers
  • Weighs 9kg

We like: It’s easy to clean

We don’t like: Uses more energy than others

This model is larger than the Ninja AF300UK, which can hold 7.6 litres in total. Ninja says that you can feed around eight people when this air fryer is completely full.

It has six functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat. There’s a useful sync function that ensures the food in both drawers is ready to serve up at the same time.

The image above is of the original black Ninja Foodi MAX Dual Zone we tested. The version on offer is an Amazon-exclusive limited edition copper and black version.

See our Ninja Foodi MAX Dual Zone AF400UK review.

More Which? tested air fryer deals:

Need advice? See our guide to the best air fryers.

Go back to the Which? picked deals list

Amazon Prime Day: electric shaver deals

Braun Series 6

Lowest ever price on Amazon? Yes (same price December 2023)

Braun Series 6
  • Foil shaver
  • Battery powered
  • 50 minute claimed battery life

We like: Easy to clean

We don’t like: Noisy

For straightforward shaving, look no further than the Braun Series 6.

It may not have quite as many features as some newer editions, but this model still comes with a charging cable and stand, a cleaning brush, pop-up trimmer and travel case.

See our Braun Series 6 review.

More Which? tested electric shaver deals:

  • Braun Series 7 – SQUIRREL_TEXT_50017277
  • Braun Series 9 Pro+ – SQUIRREL_TEXT_50017279

See our guide to the best electric shavers.

Go back to the Which? picked deals list

Amazon Prime Day: headphone and AirPod deals

Sony WH-1000XM4

Lowest-ever price on Amazon? Yes

Sony WH-1000XM4
  • Over-ear wireless headphones
  • Active noise cancelling
  • Built-in touch controls

We like: Loads of adjustable features and settings

We don’t like: Microphone not the best

The WH1000XM4s are a model below Sony’s latest flagship headphones (the WH-1000XM5s) but they’re still a good choice – especially if you commute or travel a lot.

They were in the Prime Day sale this July, but they’re even cheaper now.

You can control the sound easily through the ambient mode, which turns off noise cancelling and lets in more noise from your surroundings.

See our Sony WH-1000XM4 review.

Apple AirPods Pro (2022)

Apple AirPods Pro (2022)
  • In-ear headphones
  • Active noise cancelling
  • True wireless earbuds

We like: Decent battery life

We don’t like: Compatibility limitations with Android

Apple’s flagship headphones feature a redesigned MagSafe charging case. Both the headphones and the case have Find My app support so if you misplace either, you can track them using your iPhone.

Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. The headphones are also IPX4 water and sweat resistant – meaning they can handle splashes.

Read our Apple AirPods Pro (2022) review.

More Which? tested headphone deals:

See our guide to the best headphones.

Go back to the Which? picked deals list

Amazon Prime Day: water flosser deals

Philips Sonicare Cordless Power Flosser 3000

Lowest-ever price on Amazon? Yes

Philips Sonicare 3000
  • Reservoir capacity 250ml
  • Cordless
  • Three pressure settings

We like: USB-C rechargeable battery

We don’t like: It’s slightly larger than others we tested

The Philips Sonicare Cordless Power Flosser 3000 has two cleaning modes (clean and deep clean) and three intensity settings to suit different needs, including sensitive gums.

The nozzle rotates 360 degrees and the device is powered by a USB-C rechargeable battery, which Philips says offers up to 14 days of use on a full charge. The water reservoir is designed to support a full 60-second cleaning session.

Read our Philips Sonicare Cordless Power Flosser 3000 review.

More Which? tested water flosser deals:

Or see the best water flossers from our tests.

Go back to the Which? picked deals list

Amazon Prime Day: TV deals

LG OLED65C44LA

Lowest-ever price on Amazon? Yes

LG OLED65C44LA
  • 65-inch model
  • OLED
  • 4K resolution

We like: Absorbing and exciting sound

We don’t like: Missing some accessibility features

This high-end, big-screen TV from LG is discounted for Prime Day. It has Freeview and satellite tuners and features Dolby Vision technology, which adjusts the contrast to suit each scene.

The Magic Remote bundled with this model has a motion-controlled pointer. There’s also a built-in microphone, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV.

See how this TV fared in our lab with our LG OLED65C44LA review.

More Which? tested TV deals:

Don’t miss all our TV reviews.

Go back to the Which? picked deals list

Amazon Prime Day: laptop deals

Asus Zenbook S13 UX5304MA 

Lowest-ever price on Amazon? Yes

Asus Zenbook S13 UX5304MA
  • Intel Core Ultra 7 processor
  • 16GB Ram
  • 13.3-inch screen

We like: Ultra-portable

We don’t like: Poor webcam in our testing

Clocking in at just over 1kg, this is one of the lightest laptops we’ve tested. It’s also just 16mm at its thickest point, so it should easily slip into most laptop-carrying compartments.

It’s packed with high-spec components, like 16GB Ram and a 1TB SSD. It also sports a 2,800×1,800-resolution OLED screen, which we thought was impressive for such a thin machine.

See our Asus Zenbook S13 UX5304MA review.

More Which? tested laptop deals:

See our guide to the best laptops.

Go back to the Which? picked deals list

Amazon Prime Day: tablet deals

Samsung Galaxy Tab S9 FE 128GB

Lowest-ever price on Amazon? Yes

Samsung Galaxy Tab S9 FE 128GB
  • 10.9-inch screen
  • 1,440 x 2,304 resolution
  • 6GB of Ram

We like: Bright display, easy to use, powerful audio

We don’t like: Not the quickest tablet we’ve tested

This is the cheaper version of the top-end Samsung Galaxy Tab S9. It’s a sizable tablet that runs on Android.

The model we tested has a 128GB hard drive, which amounts to 99GB of useable storage once you factor in the operating system and built-in apps. There’s a slot for a micro SD card, too, so you can always expand the storage.

Read our Samsung Galaxy Tab S9 FE 128GB review.

See our guide to the best tablets.

Go back to the Which? picked deals list

Amazon Prime Day: Ninja deals

Ninja Foodi StaySharp Knife Block

Lowest-ever price on Amazon? Yes

Ninja Foodi StaySharp Knife Block with Integrated Sharpener
  • Integrated sharpener
  • Weighty handles
  • 29.3 x 25.5 x 14.5cm (H x W x D)

We like: Chef’s knife has a roomy bolster compared to others we tested

We don’t like: It’s expensive

This Ninja stainless steel knife set consists of a 20cm chef’s knife, 20cm bread knife, 20cm slicing knife, 13cm utility knife, 8cm paring knife and a knife block with integrated sharpener.

Ninja recommends that the knives should be sharpened every two weeks.

Read our Ninja Foodi StaySharp Knife Block review.

More Which? tested Ninja deals:

See our full guide to the best kitchen knife sets.

Go back to the Which? picked deals list

Amazon Prime Day: dishwasher tablet deals

Fairy Platinum Plus Deep Clean

Lowest-ever price on Amazon? Yes

Fairy Platinum Plus Deep Clean
  • 114 tablets included
  • Liquid and powder capsules
  • Uses ‘anti-dull technology’

We like: Great at preventing filming

We don’t like: Made using substances not considered to be readily biodegradable

These lemon-scented Fairy tablets are designed to tackle stubborn food stains. This is the lowest price we’ve ever seen for this pack size on Amazon.

To see whether you should grab these tablets on Prime Day, we’ve rated them for how well they prevent filming and cloudiness, plus their cleaning power when dealing with tea stains, milk and grease.

Unlock our full Fairy Platinum Plus Deep Clean review.

More Which? tested dishwasher tablet deals:

See our guide to the best and worst dishwasher tablets.

Go back to the Which? picked deals list

Amazon Prime Day: mattress deals

Simba Hybrid

Lowest-ever price on Amazon? Yes

Simba Hybrid
  • Memory foam and springs
  • Double mattress
  • Delivered rolled up

We like: We rate it as cold to lie on so you shouldn’t overheat

We don’t like: Feels a bit bouncy

Launched in 2023, the Simba Hybrid is an update to the Simba Original Hybrid. It’s 25cm thick and weighs 35kg, which is on the weighty side for a double of this type.

The removable polyester top cover can be unzipped and washed at 40°C. It’s easy to unzip and replace, and washed with no problems in our test.

Read our Simba Hybrid review.

More Which? tested mattress deals:

See all our mattress reviews.

Go back to the Which? picked deals list

Amazon Prime Day: beard trimmer deals

Manscaped: The Beard Hedger

Lowest-ever price on Amazon? Yes

Manscaped: the beard hedger
  • 60-minute claimed battery life
  • 0.5 to 10mm trim range, in 0.5mm steps
  • Waterproof

We like: Comfy to hold

We don’t like: Noisier than most beard trimmers we’ve tested

Simple to use, this beard trimmer from Manscaped has one comb with settings that are adjustable by twisting a central wheel.

It comes with a travel case but no charging plug, so you’ll have to charge it via USB.

Read our Manscaped: The Beard Hedger review.

More Which? tested beard trimmer deals:

See our guide to the best beard trimmers.

Go back to the Which? picked deals list

Amazon Prime Day: massage gun deals

MuscleGun Carbon

Lowest-ever price on Amazon? Yes

MuscleGun Carbon
  • Stated charging time: 1 hour
  • 0.98kg
  • Rechargeable battery

We like: Multiple attachments and travel case included

We don’t like: Power settings are limited

The MuscleGun Carbon Massage Gun claims up to 300 minutes of battery life per charge. It comes with four different massage heads (firm ball, fork, flat dampener, and bullet) to target various muscle groups.

The gun offers adjustable speeds, with stated ranges from 1,400 to 3,200 strokes per minute. It weighs 0.98kg and measures 24.2 x 6.2 x 18.8cm (H x W x D), which is on the large side.

Read our review on the MuscleGun Carbon.

More Which? tested massage gun deals:

Head to our guide to the best massage guns.

Go back to the Which? picked deals list

Amazon Prime Day: vacuum cleaner deals

Beko PowerClean VRT94929VI

Lowest-ever price on Amazon? Yes

Beko PowerClean VRT94929VI
  • Cordless
  • 2.9kg
  • Can hold 0.8 litres of dust

We like: Versatile, generally easy to use

We don’t like: No power level display

This vacuum cleaner has three power levels (minimum, medium and maximum) and self-stands, so you won’t need to find somewhere to prop it up if you need to take a break from cleaning.

The discounted device can be used in a detachable handheld mode, which is useful for cleaning stairs and tall surfaces. This model also features LED headlights for cleaning hard-to-reach places.

Read our Beko PowerClean VRT94929VI review.

More Which? tested vacuum cleaner deals:

See our guides to the best vacuum cleaners and best cordless vacuum cleaners.

Go back to the Which? picked deals list

Amazon Prime Day: kettle deals

Ninja Perfect Temperature kettle

Lowest-ever price on Amazon? Yes

Ninja Perfect Temperature kettle
  • 1.7L capacity
  • Temperature hold
  • 2520-3000 watts

We like: It’s user friendly

We don’t like: The shiny parts show up fingerprints

The Ninja Perfect Temperature kettle has a maximum capacity of 1.7L and weighs 0.85 kg, which is light for a metal kettle.

It has six pre-set temperature settings ranging from 60°C to 100°C, with an LED display that shows the real-time temperature.

There is also a HOLD TEMP button to maintain the desired water temperature, so you don’t have to reboil if you want to make several rounds.

Read our review of the Ninja Perfect Temperature kettle.

More Which? tested kettle deals:

See our guide to the best kettles.

Go back to the Which? picked deals list

Amazon Prime Day: washing machine deals

Zanussi ZWF942E3PW

Lowest-ever price on Amazon? Yes

Zanussi ZWF942E3PW
  • Freestanding
  • Large capacity
  • 9kg

We like: The easy iron feature helps prevent creases

We don’t like: Some of the buttons are a bit sensitive

This is a good-sized machine with a 9kg capacity for cottons and 4kg capacity for synthetics. It has 14 programs including eco 40-60, a 14-minute refresh and a 30-minute rapid wash.

You’ll also find the expected bells and whistles including a time remaining display, delay start and child lock.

Read our Zanussi ZWF942E3PW review.

More Which? Tested washing machine deals:

Don’t miss all our washing machine reviews.

Go back to the Which? picked deals list

Amazon Prime Day: microwave deals

Hisense H25MOBS7HUK

Lowest-ever price on Amazon? Yes

Hisense H25MOBS7HUK
  • Freestanding
  • Touch panel
  • Saves up to three cooking time and power setting preferences

We like: It’s quiet and simple to clean

We don’t like: Marks gather on the door

This Hisense microwave has 11 power levels and an auto-defrost setting. For Prime Day, its price has dropped below £80.

There are two auto-reheat programs – one is based on weight and the other is for warming up a cold cuppa. You can also choose between four auto-cook settings: popcorn, potato, pizza and vegetables.

Read our Hisense H25MOBS7HUK review.

See our guide to the best microwaves.

Go back to the Which? picked deals list

Amazon Prime Day: air purifier deals

Levoit Vital 100S

Lowest-ever price on Amazon? Yes

Levoit Vital 100S
  • 4kg unit
  • HEPA and carbon filters
  • 40.6 x 32.1 x 16cm (HxWxD)

We like: It’s simple to use

We don’t like: Some we’ve tested are better at dealing with gas pollutants

This discounted air purifier has night and auto modes. It partners with a smartphone app that lets you control the device remotely, create schedules and check the air quality index. You can pick between four different fan speeds.

We went hands-on with this air purifier to see how well it deals with small particles, plus how quiet it is when running.

See our Levoit Vital 100S review.

See our guide to the best air purifiers.

Go back to the Which? picked deals list

Amazon Prime Day: fitness tracker and smartwatch deals

Samsung Galaxy Watch 4 Classic 46mm

Lowest-ever price on Amazon? Yes

Samsung Galaxy Watch 4 Classic 46mm
  • Runs on Wear OS
  • 34.6mm-diameter AMOLED screen
  • Resolution of 450 x 450 pixels

We like: It tracks 100 different sports

We don’t like: The chunky design isn’t for everyone

This is a high-end smartwatch with various tracking features including heart-rate and blood oxygen monitoring, VO2 max estimation and body composition analysis. There are two physical buttons on its side.

Samsung’s smartwatch also has built-in wi-fi, GPS and NFC for Samsung Pay. Note that it won’t connect to iOS phones, and the app is only compatible Android devices.2

See our Samsung Galaxy Watch 4 Classic 46mm review.

More Which? tested fitness tracker and smartwatch deals:

Go back to the Which? picked deals list

Amazon Prime Day: steam cleaner deals

Polti Vaporetto SV460 Double

Lowest-ever price on Amazon? Yes (same price August 2024)

Polti Vaporetto SV460 Double
  • Steam mop and handheld steamer
  • 2.6kg
  • 300ml tank capacity

We like: It’s versatile

We don’t like: Average on glass

This steam mop from Polti can be used as a traditional steamer or in handheld mode for cleaning smaller spots around your home.

It comes with 17 accessories, including a glass cleaning tool, carpet glider tool, small plastic and metal brushes, angled nozzle, extension wand, steam extension hose and a scrubby brush attached to the main tool head for any stubborn mess.

Read our Polti Vaporetto SV460 Double review.

Don’t miss all our steam cleaner reviews.

Go back to the Which? picked deals list

Amazon Prime Day: tumble dryer deals

Hisense DHQA902U

Lowest-ever price on Amazon? Yes 

Hisense DHQA902U
  • Heat pump
  • Available in 9kg or 10kg capacity
  • Freestanding

We like: Leaves few creases

We don’t like: It’s a little loud

This large capacity Hisense tumble dryer has plenty of features, including a drying sensor which detects when your clothes are dry, lights to warn you to check the lint or water level, and a remaining time display.

This model, much like many other Hisense models, has a two-year manufacturer’s guarantee as standard.

Read our Hisense DHQA902U review.

See our round-up of the best tumble dryers.

Go back to the Which? picked deals list

Amazon Prime Day: dishwasher deals

Hisense HS642D90XUK

Lowest-ever price on Amazon? Yes

Hisense HS642D90XUK
  • Freestanding
  • 7 programs
  • 85 x 60 x 60 (HxWxD)

We like: Plenty of space for a medium-to-large household

We don’t like: It’s noisy

This Hisense is a full-sized dishwasher with 14 place settings.

On its list of cleaning programs you’ll find auto/main, eco and fast wash options, along with a delicate cycle for glassware and an intensive wash for heavily soiled items. There’s also a hygiene wash and a self-clean cycle for maintenance.

You can delay the start time of any cycle in one-hour increments up to 24 hours ahead.

Read our Hisense HS642D90XUK review.

More Which? tested dishwasher deals:

See our guide to the best dishwashers.

Go back to the Which? picked deals list

Amazon Prime Day: fridge freezer deals

Hisense RB327N4WWE

Lowest-ever price on Amazon? Yes

Hisense RB327N4WWE
  • Freestanding
  • Annual energy cost: £68.75
  • 183 x 56 x 57cm (HxWxD)

We like: Quiet, cool water dispenser

We don’t like: Some ease-of-use niggles

The fridge sits at the top of this Hisense model, with a four-section freezer below. The cool water dispenser on the front is fed from an internal tank, so there’s no need to plumb it into the mains supply.

As the doors are reversible, you can adapt the way this fridge freezer opens to suit your kitchen floor plan.

Read our Hisense RB327N4WWE review.

More Which? tested fridge freezer deals:

See our guide to the best fridge freezers.

Go back to the Which? picked deals list

Amazon Prime Day: cleaning spray deals

Rug Doctor Oxy Power Stain Remover

Lowest-ever price on Amazon? Yes

Rug Doctor Oxy Power Stain Remover
  • 500ml bottle
  • Aloe vera scented
  • Spray nozzle

We like: Little scrubbing needed

We don’t like: Might not totally mask odours

This stain remover from Rug Doctor is suitable for carpets, fabrics, upholstery and vehicle interiors. It’s also wool and pet-safe.

It doesn’t come with a scrubbing brush attachment, so you may need to buy a brush separately.

Read our Rug Doctor Oxy Power Stain Remover review.

See all the best carpet stain removers.

Go back to the Which? picked deals list

Amazon Prime Day: toilet roll deals

Andrex Classic Clean toilet tissue

Lowest-ever price on Amazon? Yes

Andrex Complete Classic Clean Mega Toilet Roll
  • 36-pack
  • Mega-XL rolls
  • 2-ply

We like: Strong

We don’t like: Can be pricier than supermarket-brand toilet paper

Stocking up on bathroom necessities? A jumbo-sized pack of toilet paper could mean you won’t need to get some from the supermarket any time soon.

This 36-pack of Andrex Complete Clean claims to be equivalent to 54 standard Andrex toilet rolls, as the rolls themselves are 50% larger.

Read our Andrex Classic Clean toilet tissue review.

See all the best toilet rolls.

Go back to the Which? picked deals list

Amazon Prime Day: electric blanket deals

Snuggledown Intelligent Heated Underblanket (King)

Lowest-ever price on Amazon? Yes

Snuggledown Intelligent Heated Underblanket
  • 150cm x 200cm
  • Machine washable
  • Also available in single and double sizes

We like: Easy to fit

We don’t like: We’ve tested cheaper alternatives

This electric blanket has four large elastic straps to keep it in place, plus a timer that lets you control how long it stays switched on before it automatically cuts off.

Read our Snuggledown Intelligent Heated Underblanket review.

See the best electric blankets and heated throws.

Go back to the Which? picked deals list

Amazon Prime Day: heated clothes airer deals

Black+Decker 63099 Three Tier Heated Clothes Airer

Lowest-ever price on Amazon? No, but matching its cheapest price over a year

Black+Decker 63099 Three Tier Heated Clothes Airer
  • Weighs 5.5kg
  • 140 x 73 x 68cm
  • 15kg maximum load weight

We like: Large capacity

We don’t like: Heavier than most heated clothes airers we’ve seen

This three-tier clothes airer has dropped to around £100 for Prime Day. It arrives assembled and folds flat for easy storage.

As part of our hands-on testing, we’ve rated this clothes airer on its drying speed. Our experts have also determined the amount of money it costs to run per hour.

Read our Black+Decker 63099 Three Tier Heated Clothes Airer review.

See the best heated clothes airers.

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What is Amazon Prime Big Deals Day?

Amazon Prime Big Deals Day is an exclusive sale event that’s only open to Amazon Prime members.

When is the October Amazon Prime Day sale?

Amazon has confirmed that the Prime Day sale will take place on 8 and 9 October, with the retailer promising access to ‘hundreds of thousands of deals’ for Prime members.

A press release shared by the retail giant tells us to expect deals covering LG, Sony, Bose, Shark and Tefal products. It also promises ‘the lowest prices of the year so far’ on selected products from Silentnight.

Previously, the Prime Day sale happened once a year, but since 2022, there are now two sale drops: one in July and another in October.

Starting from midnight on the first day, new deals drop regularly throughout the 48-hour sale.

Looking for great deals at other retailers? See our monthly round up of the best deals, collated by our product experts.

Amazon Prime Day early access deals

Although Amazon usually saves the majority of its deals for Prime Day, we expect to see early deals appear on the website and mobile app a couple of days before the true sale kicks off.

Last year, the retailer’s ‘early deals’ covered a selection of own-brand products including Echo Dot speakers, Ring video doorbells and Kindle ebook readers.

Is Prime Day only for Amazon Prime members?

Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

How much is Amazon Prime?

Amazon Prime membership is charged at £8.99 per month, or £95 per year. If you pay annually, you save just over £12 per year. 

Students can get an Amazon Prime membership for 50% less – paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6.

With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter.

Get a free trial for Amazon Prime day

If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don’t cancel within the 30 days, you’ll automatically be switched onto a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.

If you’re an UK undergraduate or postgraduate student, you can get six months of Amazon Prime Student for free. You’ll need to prove your course enrollment by providing Amazon with your university email address. After the six months are up, you’ll only have to pay half price for a Prime subscription at £4.49 per month, or £47.79 annually. To get this deal, you must be a new member. After your three years at uni, you’ll be switched to a regular Prime subscription at £8.99 per month.

To cancel your membership before the trial expires, you’ll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.

Amazon scams: beware of fake Amazon calls and emails.

What will go on sale this Prime Day?

Based on what we saw last year for Amazon’s first Prime Day event, we expect the retailer to offer discounts across most of its departments. That includes Electronics, Kitchen appliances, Home & garden, Baby products and Health & personal care.

Back in July 2024, our experts spotted tempting discounts on home products and electronics, including:

  • Sony WH-1000XM4 headphones – over-ear wireless headphones with loads of adjustable features and settings. A great choice for travellers and commuters.
  • Samsung Galaxy Z Fold 5 – A foldable phone that’s large enough to feel like a miniature tablet when open. We like the super fast charging.
  • Ninja Perfect Temperature Kettle KT201UK – With six preset temperatures, this kettle is great for tea fans. It’s speedy and there’s a matching toaster available, too.
  • Oral B iO Series 9 – This smartphone-compatible toothbrush has a pressure sensor and various smart features to help you improve your brushing technique.

Looking to shop now? Visit our monthly deals pages for the latest offers around right now.

How to return Amazon items

If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn’t meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn’t eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

For expert advice on returning goods you’ve bought online, see our in-depth guide to returns and refunds.

How to recycle your old tech

If you’re looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items in a responsible way.

You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.

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