Chris Mason: Elon Musk donation talks with Reform UK raise questions over rules

Farage had one mega rich man alongside him when meeting someone even richer.

Reform UK’s new Treasurer is Nick Candy, a billionaire property developer who used to donate to the Conservatives and who, incidentally, is married to the former pop star Holly Valance.

But Candy is a pauper compared with Musk, the serial entrepreneurial disruptor in business with his rockets, electric cars and social media platform, now doing the same in politics.

Farage is the master of political storytelling freighted with an intrigue that keeps people interested.

This time it was all about eye-catching imagery and a teasing but not exactly straight answer about a donation.

Money was discussed, we are not told how much, we don’t know for certain if it’ll ever happen and if it does what it will amount to, but the next chapter was trailed – Trump’s inauguration next month, which Farage will be attending.

The Reform UK leader, now back from Florida, told me the suggestion Musk might give his party $100m (£78m) was wildly over the top.

But a number much smaller than that could still be very big, and game-changing for Reform’s prospects.

The question is whether it would be legal – and whether it would be seen as legitimate.

The All Party Parliamentary Group on Fair Elections says it wouldn’t and wants the law changed.

Downing Street says the government has committed to strengthening the rules, which currently allow donations from UK registered companies.